Main article

Double Win at the UK Paid Media Awards

Application & Interviews

First Days at WeDiscover

Work, Training, and The Office

Company Culture

What Have We Accomplished?

Making the Transition: Early Careers Scheme First 6 Months

Making the Transition: Tyrone Marsh’s First Six Months on the Early Careers Scheme

Context

Approach - initial consolidation phase

Primary analysis - did keyword consolidation negatively impact performance?

Secondary Analysis - how did metrics trend over time?

Conclusion

Case Study: Keyword Consolidation | What happens when you go from 3,000 keywords to 80?

Case Study: Keyword Consolidation

Entrepreneur of the Year: Byron Tassoni-Resch

Entrepreneur of the year: Byron Tassoni-Resch

Byron Tassoni-Resch WeDiscover founder

Where are we now

What did we do as a team this year?

Getting our office

Becoming the Best Small PPC Agency in the UK

Launching our EMI Options Scheme

Starting our Early Careers Scheme

Launching our Personal Development Plans for the team

Back Office Operations

Finances

Technology

Content releases 

Going into 2023

In Closing

2022: Our year in review

WeDiscover Win Best PPC Award

WeDiscover wins Best Small PPC Agency in the UK

Getting started with efficient growth

Feeds, creative and micro-conversion bidding

The Results

Using Micro-Conversions to Kickstart Adventure Travel - A TourRadar & WeDiscover Case Study

Designing a suitable Account Structure

Creating a solution for geo-location targeting

Iterating through various geo-targeting solutions

Geo-location automation

 Results

Using Hexagonal Plotting and Dynamic Inventories to increase revenue by 84% - A DirectlyApply & WeDiscover Case Study

Important Links

Video Walkthrough

Introduction

Reading a Decomposition Chart

Instructions for Setup

Using your Sheet

Final Note

Decomposition Chart Builder - Google Ads Script

WeDiscover are excited to announce our partnership with insurance provider, Marshmallow.

Marshmallow Insurance appoint WeDiscover for Paid Search and Marketing Technology Support

Our approach to hiring

The initial interview process for the early careers scheme

Evolution of the interview process

Feedback

Getting Started With Our Early Careers Scheme: The First Interviews

Challenge

The Solution

Leveraging Cohort Maturity to Improve ROAS by 40% | WeDiscover Case Study

Leveraging Cohort Maturity to Improve ROAS by 40%

The Challenge

Building A Credit Map Of The UK | WeDiscover Case Study

At WeDiscover we are passionate, curious, and always looking for answers. We love to share our knowledge on all things digital marketing through our regularly updated blog.

Blog

Double Win at the UK Paid Media Awards

Read featured article

Double Win at the UK Paid Media Awards

Making the Transition: Early Careers Scheme First 6 Months

Case Study: Keyword Consolidation | What happens when you go from 3,000 keywords to 80?

Entrepreneur of the Year: Byron Tassoni-Resch

2022: Our year in review

WeDiscover wins Best Small PPC Agency in the UK

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