We are thrilled to announce our win at the UK Digital Growth Awards, for Best Use of Data.
We pride ourselves on our ability to combine expert search strategy with advanced data engineering to combat tricky problems and drive exceptional results, so it meant a lot to receive this win for a category that we feel so strongly about.
Our winning case study involved using hexagonal plotting and dynamic inventories to increase revenue by 84%.
To achieve this, we had a team of performance marketers, data scientists and engineers all working together to create a scalable structure that drove more revenue for our client, and then automating that to be future-proofed for further growth.
Check out the full case study here.
The judge's review:
“The approach this agency took to enhance targeting in paid campaigns was undeniably fascinating. The utilisation of hexagonal plotting to prevent radii overlapping and generate optimal Google Ads output for targeting demonstrated their intelligent approach.
It’s remarkable to see such a smart and systematic strategy yielding great results. This agency’s innovative and data-driven approach truly set them apart.”
This also isn’t the first time we’ve been recognised for our great use of data! Earlier this year we picked up a further two wins at the UK Paid Media Awards for both best use of data and best use of automation.
And that’s not all. Also in the last year we were thrilled to be crowned Best Small PPC Agency in the UK at the UK Search Awards.
And there’s plenty more to come!