Last night the Global Search Awards took place in Krakow, bringing together leading agencies, in-house teams, and digital experts from around the world. The event recognises standout achievements in digital marketing, highlighting projects that drive impressive results through smart, innovative strategies. It was therefore an incredible achievement to have the WeDiscover team present to be awarded 3x winners across the following categories:

• Most Innovative Campaign
• Best Local Campaign
• Best UK PPC Campaign

The work celebrated involved working with the AA driving school to tackle the complex issue of balancing supply and demand in a hyper-localised way across the UK. To do this, the WeDiscover team created an innovative approach to the utilisation of internal first-party data within marketing platforms, creating sophisticated models that allow for real time decision making. The approach to the build means that the AA owns all the IP of the technology developed, and as the final model is fully automated with little manual input required, they can continue to use it to acquire pupils at a much higher efficiency than previously estimated.

As we move into a world where reliance on first-party data becomes increasingly important for businesses, the team are excited to be at the forefront of exploring how advertisers can better utilise that data to drive extraordinary results. But whilst the awards were an incredible testament to groundbreaking work, the evening was also a celebration of teamwork, collaboration, and an agency wide commitment to driving best in class results.