Last year’s 2022 UK Search Awards was the WeDiscover team’s first ever awards show. At that, incredibly, the team picked up the big win for Best Small PPC Agency in the UK!

Over the past 12 months there has been incredible growth at WeDiscover, going from 17 team members to over 30, and with that moving the company from being in the ‘small agency’ category, to ‘large agency’. This meant being up against a whole new host of agencies, some with hundreds of employees.

Despite that, this year the team picked up not 1 but 2 awards:

• • Most Innovative Campaign
  • Best Local Campaign

These were in recognition of the creation of a truly innovative approach to the utilisation of internal first-party data within marketing platforms, creating sophisticated models that allow for real time decision making. These were made from scratch for one of our clients in order to tackle the complex issue of balancing supply and demand in a hyper-localised way across the UK.

With the final model being fully automated with little manual input required, it is now being used to acquire new customers at a much higher efficiency than before.

As we move into a cookie-less world where reliance on first-party data becomes increasingly important for businesses, we are proud to be recognised for being at the forefront of exploring how advertisers can better utilise that data to drive extraordinary results.