This year went by with the snap of a finger.
At least, that’s how it feels.
After what felt like the end of the pandemic, and the return to some sort of normality, I think a lot of people (myself included) were expecting some sort of ‘roaring twenties’, whereby markets would open up and we could expect high growth across the board for ourselves and our clients.
The first quarter did start like that. We won 7 out of 8 pitches in the first few months. A highlight here was winning against a host of major independent agencies in the UK, which felt like a great achievement and confirmation that we were going in the right direction.
Towards the end of February, the first domino fell in the macro conditions which ultimately led to the economic challenges we see today. Russia invaded Ukraine - which impacted global markets, energy prices, and consumer confidence - and that paired with the political instability in the UK, previous economic policies, and global challenges meant inflation increased to its highest level in recent history.
However, even against a turbulent economic backdrop, we’re very happy with how we’ve grown through the year. Let’s see how we did vs. our targets (which we wrote in our last year in review article):
Lots of positives, and lots of learnings. Let’s dig into the details a bit more below.