The PMW 100 Powerlist names the top 100 performance marketers who have had a significant impact on the industry over 2024 and beyond. It recognises those included for their innovation, thought leadership and influence.

Byron is known for leading breakthrough work that challenges best practice ideas and conventions through constantly looking for unique challenges and seeking out projects where a cookie cutter approach would not suffice, meaning inventive, custom built solutions are needed to break through.

He has helped position WeDiscover in sitting at the forefront of exploring how advertisers can better utilise their data to drive extraordinary results whilst also leading with vision and empathy, making him a true icon in the world of performance marketing.

Byron’s feature also highlighted his balance between driving forward strategic excellence alongside sustainable agency growth, which has led to a 30+ person strong agency with a 95% retention rate, while WeDiscover has recently celebrated major successes such as being crowned the Best PPC Agency in Europe, and one of the Best 100 Companies to Work for in the UK.