WeDiscover had a fantastic night at the UK Paid Media awards 2023!
We had lots of members of the team present and it was wonderful to celebrate our achievements together, as we secured prizes across 3 categories.
➡️ Best Use of Data
➡️ Best Use of Automation
➡️ Travel/Leisure Campaign of the Year - Silver Award
For each of these awards we had submitted entries that showcased case studies of our work with our clients, where we had found novel solutions to interesting problems. The outcomes of these have been brilliant examples of what is possible when complex performance marketing challenges are tackled on an iterative solution process.
For more detail on our winning case studies, check out the full details on our blog posts:
➡️ Using hexagonal plotting and dynamic inventories to increase revenue by 84% with DirectlyApply
➡️ Using a micro conversions & a feed-driven approach to building & managing a highly granular account structure with TourRadar
A photo from the big night:
And some feedback from the judges:
“A truly fantastic and impressive level of automation! We thought they had very interesting use of technology for automating geo-targeting and always kept the campaigns relevant. Great performance improvement, well done!”