We expected our first months to be overwhelming as we had not done much Paid Search work prior to joining the agency. Fortunately, we were given a lot of flexibility with training sessions and had enough time and opportunity to consolidate the many aspects of performance marketing, obtaining insights from a range of clients from different industries.
Kenneth emphasises this last point, stating that “speaking to everyone within the agency, and looking at an array of case studies and businesses involved motivated [him] to get to grips with Paid Search and start making an impact”. We both participated in over 30 training sessions and numerous paired sessions, learning further about the industry and general client management.
I felt a sense of accomplishment travelling into Central London on my own and participating in every training session in the office, a space I can confidently say I work at. Kenneth in particular “love[s] the minimalist design... [and] the open space concept easing communication between colleagues, creating a friendly atmosphere”.
Additionally, we meet with our line manager, essentially our mentor, regularly to discuss our personal and/or professional achievements and struggles. I particularly enjoy these meetings as I feel like they break up my week and allow me to reflect on everything I have done thus far.